Lager than life: How Did The Modern Happy Hour Get Its Start?


Lager than life: How Did The Modern Happy Hour Get Its Start?

After a long and hectic day at the office, isn’t it wonderful to kick back and unwind with a drink and an appetizer? No need to respond; we already know your answer to that question is a resounding YES. And how could it not be? Restaurants everywhere have responded to this popular public opinion and embraced happy hour deals; it allows their customers to indulge in the very best of their menu offerings at a discounted price. After all, you have to give the people what they want, right?

It seems hard to imagine that there was a time when this beloved weeknight ritual wasn’t a staple in our culture. But, like all great things, the concept of happy hour began with humble origins.

Believe it or not, the concept of happy hour that we know today first began…in the Navy. These happy hours, first dating back to 1914, were slightly more innocent than the 21st century happy hours we know and love now. What they might have lacked in alcohol, however, they more than made up for in entertainment, often featuring picture shows and boxing matches.

Fast forward to the roaring 1920s, an era famous for the word dreaded by countless Americans: Prohibition. For 13-years, the alcohol industry, and how people consumed alcohol, drastically changed with the passing of The Volstead Act. But that change in consumption didn’t translate to LESS consumption. On the contrary; secret drinking occurred in “speakeasy” locations, before the night’s real festivities, such as dinner on the town, began. Sound familiar?

Happy Hour Chicago area

While this definition of happy hours still resonates almost 100-years later, this still wasn’t designated as “happy hours.” The more modern interpretation that we know today, where discount drinks are offered within a certain time period, really came to life in the late 1940s and early 1950s. This naturally had something to do with post-WWII life in the United States, as America settled into the work/home life routine after the tragedies of war.

There is no better place that honors this beloved tradition quite like Crazy Pour. Every Monday-Friday, from 3 pm-6 pm, we are proud to offer $12 domestic buckets, $3 well cocktails, $3 house wines and crazy shots, and half off selected appetizers. Visit Crazy Pour today at 105 E North Avenue in the heart of Villa Park to see for yourself just how we do happy hour.

 

Sources:
https://blog.hubspot.com/marketing/history-of-happy-hour
http://mentalfloss.com/article/54050/where-did-term-happy-hour-come
https://vinepair.com/wine-blog/on-the-origins-and-end-of-happy-hour/

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